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Affiliate networks

Everflow integration

Connect Everflow to Skro, map click IDs, and configure postbacks to attribute conversions and revenue to your campaigns.

Choose the Everflow sub ID for the Skro click ID

Skro’s Everflow template uses sub1 by default. If sub1 is already in use, choose sub2 or sub3. Use the same slot in the Everflow tracking link you save as the Offer URL in Skro and in the postback you save in Everflow.

Everflow slotOffer URL parameter in SkroPostback parameter in Everflow
sub1sub1={clickId}clickId={sub1}
sub2sub2={clickId}clickId={sub2}
sub3sub3={clickId}clickId={sub3}

In the default setup, Skro sends its click ID to Everflow in sub1. Everflow then uses {sub1} to return that value to Skro. Keep the postback parameter name clickId and change only its value to the matching Everflow macro. Everflow’s parameter and macro reference

Step 1. Add affiliate network to Skro

  1. Go to Affiliate Networks and click Create.

Affiliate networks page with the Create button highlighted

  1. Search Everflow and select the Everflow template.

Everflow template highlighted in the affiliate network picker

  1. Select your Workspace and use Copy to copy the prefilled postback URL. To change the sub ID, replace {sub1} in the copied URL, or open Postback URL builder, set the clickId value to {sub2} or {sub3}, and select Copy URL.

  2. Select Create network.

Everflow network form with Copy and Create network highlighted

Step 2. Set up the conversion postback in Everflow

  1. In Everflow, go to Postbacks → Conversions and select + Postback.

Add Everflow postback URL 1

  1. Set Status to Active, Postback Type to Conversion, and Delivery Method to Postback.
  2. Choose Global if all offers covered by the postback use the same sub ID for Skro. If only some offers send conversions to Skro, or they use different slots, choose Specific and configure the postback for each offer. Everflow’s partner postback guide
  3. Paste the URL into Postback URL. Check that clickId uses the same slot as the offer URL. Remove unused placeholders such as status=OPTIONAL.

Add Everflow postback URL 3

  1. Select Save.

This example returns the Skro click ID from sub1 and includes the Everflow payout and transaction ID.

https://skrotrack.com/postback?clickId={sub1}&payout={payout_amount}&transactionId={transaction_id}

More info about Custom Conversions

Step 3. Setting up Initiate Checkout postback URL

  1. Go to Custom Conversions → Create.

  2. Set Reporting title to Initiate Checkout and add InitiateCheckout under Event names. Enable Send postback to traffic source if you want Skro to forward the event to your traffic source, then select Save & Close.

Skro custom conversion form with the Initiate Checkout title and InitiateCheckout event name

  1. In Everflow, add a postback for the checkout event. Use the same sub ID as the conversion postback for that offer.

Add Everflow initite checkout postback URL 2

This checkout postback returns the Skro click ID from sub1.

https://skrotrack.com/postback?clickId={sub1}&ce=InitiateCheckout

Step 4. Get an offer from Everflow

  1. In your Everflow account, go to Tracking & Asset Generator.

  2. Select your offer in Tracking link and enter {clickId} in the Sub1, Sub2, or Sub3 field that matches the postback. The screenshot shows the default Sub1 setup.

Get Everflow Offer URL link

  1. Copy your Tracking Link from the highlighted section.

Get Everflow Offer URL link

Step 5. Add offer to Skro

  1. Go back to Skro and navigate to the Offers and click Create.

  2. Choose your workspace.

  3. Give a name to your offer.

  4. Paste the tracking link from Everflow into Offer URL. If the selected parameter is already present, check that its value is {clickId}. If the parameter is missing, add it with ? when the URL has no query string or & when other parameters are already present.

This offer URL matches the sub1 postback examples above.

https://offers.example/HUH78/JHJI78/?sub1={clickId}
  1. Choose Everflow from the Affiliate Network select box.

  2. Select Create offer.

Skro offer form with sub1 in the Offer URL and the Create offer button highlighted

Step 6. Create a campaign on Skro

  1. Start with the following guide:

Get started with Facebook integration

Verify the setup

Open the Skro campaign link and confirm that Everflow receives the actual Skro click ID in the chosen sub ID field. Complete a test conversion and check that Everflow returns that same value in clickId. Verify the conversion and payout in your Skro campaign report.

Troubleshooting

If clickId is empty or contains a different value, check that the offer URL and postback use the same slot. For example, an offer URL with sub3={clickId} needs clickId={sub3} in its postback. Also check the workspace, campaign, and reporting date range when looking for the conversion.

Need help with this guide? Contact Skro support.

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