# Skro documentation

Source: https://skro.eu/docs

Set up campaign tracking, connect traffic sources and affiliate networks, and turn conversion data into actionable reports.

Skro connects your advertising campaigns with the visits, conversions, and revenue they generate. Use these guides to configure tracking, connect your accounts, and check that data flows correctly between platforms.

## Start with your tracking setup [#start-with-your-tracking-setup]

<Steps>

### 1. Configure your domain [#1-configure-your-domain]

Use your own tracking domain for campaign links. Add the CNAME record at your DNS provider, then configure the domain in Skro.

<Cards>
  <Card title="Cloudflare tracking domain" href="/docs/tracking-domain/cloudflare-and-skro">Configure DNS in Cloudflare.</Card>
  <Card title="Namecheap tracking domain" href="/docs/tracking-domain/namecheap-and-skro">Configure DNS in Namecheap.</Card>
</Cards>

### 2. Connect a traffic source [#2-connect-a-traffic-source]

Follow the guide for the platform where you buy traffic. Configure the traffic source template and any account integration, then use the generated tracking URL or direct tracking pixel in your campaign.

<Cards>
  <Card title="Meta Ads" href="/docs/integrations/facebook-meta-ads-integration">Connect your ad account, tracking, and conversion events.</Card>
  <Card title="Google Ads" href="/docs/integrations/google-ads-integration">Configure campaign tracking and conversion reporting.</Card>
  <Card title="TikTok Ads" href="/docs/integrations/tiktok-integration">Set up traffic parameters and conversion reporting.</Card>
  <Card title="Browse all integrations" href="/docs/integrations">Find traffic sources, affiliate networks, search feeds, and call tracking.</Card>
</Cards>

### 3. Configure conversion tracking [#3-configure-conversion-tracking]

Pass the Skro click ID to your offer or store and return it with the conversion event. Use custom conversions when you need separate events such as registrations, purchases, or upsells.

<Cards>
  <Card title="Postback URL parameters" href="/docs/postback/parameters-in-postback-urls">Understand required fields, revenue, currencies, and event identifiers.</Card>
  <Card title="Custom conversions" href="/docs/postback/custom-conversions">Create events and map their names for each traffic source.</Card>
</Cards>

### 4. Test before sending traffic [#4-test-before-sending-traffic]

Open your campaign link, confirm the visit in Skro, and complete a test conversion. Compare the click ID, event name, revenue, currency, and reporting date range across the connected platforms.

</Steps>

## Choose a workflow [#choose-a-workflow]

<Cards>
  <Card title="Meta Ads automation · New" href="/docs/facebook/meta-ads-automation">Create metric-based or scheduled rules with budget limits, notifications, and action logs.</Card>

  <Card title="Shopify tracking" href="/docs/integrations/shopify-and-skro-integration">Connect your store and track the purchase journey.</Card>
  <Card title="Search arbitrage and RSOC" href="/docs/integrations/about-rsoc">Understand Related Search on Content and revenue synchronization.</Card>
  <Card title="Call tracking" href="/docs/integrations/retreaver-and-skro">Attribute calls and call conversions with Retreaver.</Card>
  <Card title="Traffic quality" href="/docs/skro-automated-bot-detection">Review bot detection and choose how suspicious traffic is handled.</Card>
  <Card title="Optimize Meta ads" href="/docs/facebook/how-to-optimize-facebook-meta-ads-directly-from-skro">Manage ad status and budgets from Skro.</Card>
  <Card title="Deploy a website" href="/docs/deploy-website/about-aws-deployment">Connect AWS and publish a static website through Skro.</Card>
</Cards>

## Find what you need [#find-what-you-need]

Browse the sections in the left navigation or use search to find a platform, parameter, or task. On longer guides, use the page outline to jump directly to a step. Screenshots can be enlarged, and code examples can be copied from their code blocks.

Use **Copy Markdown** or **Open in** at the top of a guide to work with its content in your preferred tools. A [documentation index](/llms.txt) and [complete Markdown reference](/llms-full.txt) are also available.