# Google Ads integration
Source: https://skro.eu/docs/integrations/google-ads-integration
Set up Google Ads tracking in Skro, configure traffic source parameters, and connect your advertising campaigns.
[Google Ads](https://ads.google.com) integration gives you the ability to manage and optimize all your Google ads through the Skro interface.
- Sync cost for campaigns, ad groups and ads every 30 min.
- Check the status of your campaigns, ad groups and ads.
- Pause or resume campaigns, ad groups and ads.
In this guide, you will learn how to set up your campaigns in Google Ads and Skro so Google can pass information to Skro and back with a selected tracking method. This guide does not cover all aspects and options available when creating a campaign on these two platforms. Basic knowledge regarding setting up campaigns in Google and Skro is required.
## Step 1. Create a Conversion Action [#step-1-create-a-conversion-action]
A conversion action is needed for Skro to send conversions to Google Ads. We should get a conversion action name in this section.
1. Sign in to your Google Ads account.
2. Go to **Goals** → **Conversions** → **Summary**.
3. Click **Create conversion action**.
4. Choose your event category. In this example we choose **Subscribe** event.
5. Click **Add conversion actions**.
6. Click **Connect data source later**.
7. Click **Edit settings**.
8. Type your **Conversion name**. This must be same in Skro and Google. In this example we use event **Subscribe**.
9. Click **Done**.
10. Click **Save and Continue**. Your Conversion event name has been successfully created.
## Step 2. Setup Google Ads Integration [#step-2-setup-google-ads-integration]
1. Log in to your **Skro** account.
2. Navigate to **Settings** → **Integrations**.
3. In the **Traffic Sources** section click **Add**.
4. Click **Google Ads** logo and you will be redirected to Google Ads.
5. Choose or sign in the account you want to integrate, click Allow or Confirm when Google ask.
6. Choose the Google Ads account you want to integrate and click **Integrate**.
If you want to integrate multiple Google Ads ad accounts, then you will need to integrate them separately. The logic is that 1 integration equals 1 ad account equals 1 traffic source.
7. Click **Next**.
8. If you want to send conversions info back to Google Ads, then you will need to enable **Conversion API.**
9. **Conversion Action Name** - must be the same as you typed in Google Ads. When creating Skro campaign you will need to specify which conversion action to send to.
10. **Include Conversion Payout** - If checked, we will send conversion revenue and currency to Google Ads.
11. Click **Save & Close**.
12. Your Google Ads ad account has been successfully integrated.
## Step 3. Associate integration with your traffic source [#step-3-associate-integration-with-your-traffic-source]
1. Go to **Traffic Sources** and click **Create**.
2. Click **Google Ads** logo.
3. Choose and select your Google Ads integration from dropdown menu.
4. All parameters are already prefilled for you.
5. Click **Save & Close**.
The integration is ready. Continue by creating a campaign for Google Ads.
## Step 4. How to create a campaign in Skro [#step-4-how-to-create-a-campaign-in-skro]
### (OPTIONAL) Add your landing page as (pre-lander) before your actual offer page. [#optional-add-your-landing-page-as-pre-lander-before-your-actual-offer-page]
1. Go to **Landings** and click **Create**.
2. Select workspace.
3. Add name.
4. Add your landing page URL and macros if needed.
5. Copy **Click to Offer URL** and add it to your landing page as CTA link.
6. Click **Save & Close**.
### Add offer page. [#add-offer-page]
1. Navigate to the **Offers** view and click **Create**.
2. Select workspace.
3. Add name.
4. Add your offer URL and add macros if needed. Usually you need to map Skro Click ID macro for same specific parameter name to use postback for conversions.
5. Click **Save & Close**.
### Create a campaign [#create-a-campaign]
1. Go to **Ads Manager** and click **Create**.
2. Select your integrated **Traffic Source**.
3. Select your **Conversion Action Name**. That is needed to send conversion info back to Google Ads.
4. Cost Model should be **Auto**.
5. Select your cost currency.
6. Click **Next**
7. Select workspace.
8. Add name to your campaign.
9. Click **Next**
10. Choose your **Destination Type**. In this example we use **flow**
11. Choose your redirect mode. In this example we use **redirect 302**
12. Select your landing and offers which needed. In this example we use only offers and we switched on **Use only offers**, then you will need to select your offer page.
13. Click **Save**
### Tracking with your own hosted Offer [#tracking-with-your-own-hosted-offer]
1. Choose **Direct** tracking method and select your offer.
2. Copy your tracking link into clipboard.
```text
https://myshopify.com?trck=eyJjcGlkIjoiMzBhNWFhMGQtNjU4YS00ZWY2LWFhOTEtMDQ5YzUxNzQ5MDlhIiwiciI6MCwicCI6MCwibyI6MH0=&gclid={gclid}&wbraid={wbraid}&gbraid={gbraid}&adgroupid={adgroupid}&creative={creative}&campaignid={campaignid}&device={device}&adposition={adposition}&network={network}&placement={placement}&matchtype={matchtype}&keyword={keyword}
```
3. Copy and paste Skro **Tracking Pixel** to your website between HEAD tags.
4. Copy and paste Skro **Thank you page JS pixel** to your website between HEAD or BODY tags.
If you want to send conversion info back to Skro from your server, then you will need to use **Postback URL** not **Thank you page JS pixel**. Skro Click ID is stored into Cookies and into Global Javascript variable. You can get Skro click ID with Javascript like that **window.skclid**
### Tracking with Landing and Offers [#tracking-with-landing-and-offers]
1. Choose **Direct** tracking method and select your landing page.
2. Copy your tracking link into clipboard.
```text
https://myshopify.com?trck=eyJjcGlkIjoiMzBhNWFhMGQtNjU4YS00ZWY2LWFhOTEtMDQ5YzUxNzQ5MDlhIiwiciI6MCwicCI6MCwibyI6MH0=&gclid={gclid}&wbraid={wbraid}&gbraid={gbraid}&adgroupid={adgroupid}&creative={creative}&campaignid={campaignid}&device={device}&adposition={adposition}&network={network}&placement={placement}&matchtype={matchtype}&keyword={keyword}
```
3. Copy and paste Skro **Tracking Pixel** to your website between HEAD tags.
4. Make sure you have **Click To Offer** link correctly set on your landing page. This link will redirect your user to your offer page.
Make sure you have set up Skro Click ID macro on your offer url for conversion tracking.
## Step 5. How to create a campaign in Google Ads [#step-5-how-to-create-a-campaign-in-google-ads]
There are multiple campaign types that you can use with Google Ads. Campaign types determine where and how your ad will be promoted.
- **Search:** Your ad will be displayed among Google's search results.
- **Display:** Your ad will be displayed on websites partnered with Google in the Display network.
- **Shopping:** Your ad will be displayed to people already searching for a product.
- **Video:** Your video ad will be displayed when searching or watching a YouTube video. Note that you need to have your video ad uploaded to YouTube to use it in your ad campaign
- **App:** Your ad will be displayed in all Google's app-related properties: search, Play store, Display Network and other.
In order to create a Google ad campaign, please follow the steps below:
1. Sign in to your **Google Ads** account.
2. In your Google Ads dashboard, click the **New Campaign**.
3. Select the campaign goal.
4. Select a campaign type.
5. Provide your landing page's URL as your business's website.
Do not include any tracking parameters at this point, provide the plain URL.
In our example we selected the following things:
6. Click **Continue**.
7. Provide all required information for the selected campaign goal and type. This information include:
- Campaign budget.
- Bid.
- Targeting.
- Keywords.
- Ad title, images and description.
- Save your campaign by clicking the **Save**.
8. Once you have saved your campaign, go to this campaign's details. Go to **Settings** → **Additional settings** → **Campaign URL Options**.
9. Paste the part of the direct tracking URL that you have copied from Skro that starts after the **?** character in the **Final URL suffix** text field. You can delete **?** mark.
**Example**:
10. The complete direct tracking URL that you have copied from Skro should look like this:
```text
https://skro.eu?trck=eyJjcGlkIjoiMzBhNWFhMGQtNjU4YS00ZWY2LWFhOTEtMDQ5YzUxNzQ5MDlhIiwiciI6MCwicCI6MCwibyI6MH0=&gclid={gclid}&wbraid={wbraid}&gbraid={gbraid}&adgroupid={adgroupid}&creative={creative}&campaignid={campaignid}&device={device}&adposition={adposition}&network={network}&placement={placement}&matchtype={matchtype}&keyword={keyword}
```
11. The following part of the above URL should be pasted in the **Final URL suffix** text field
```text
trck=eyJjcGlkIjoiMzBhNWFhMGQtNjU4YS00ZWY2LWFhOTEtMDQ5YzUxNzQ5MDlhIiwiciI6MCwicCI6MCwibyI6MH0=&gclid={gclid}&wbraid={wbraid}&gbraid={gbraid}&adgroupid={adgroupid}&creative={creative}&campaignid={campaignid}&device={device}&adposition={adposition}&network={network}&placement={placement}&matchtype={matchtype}&keyword={keyword}
```
12. Click **Save**.
Congratulations, you have successfully set up tracking of Google traffic with Skro. Each time a visitor clicks on your ad, will be directed to your landing page with Skro's tracking parameters being passed. On a landing page, the direct tracking script will launch and send an HTTPS request to Skro with information about a visit and other information passed from Google.
## Step 6. Additional Conversion API Parameters [#step-6-additional-conversion-api-parameters]
**Requirements:** Google Ads Ad Account and Conversion API Integration.
If you need to send additional information via Google Ads Conversion API, then you can use the following parameters:
- **transactionId** - It is used like OrderID for Google Ads conversion API.
- **userConsent** - It is used for EU users. If that value is sent like **&userConsent=true** then **Ad User Data** and **Ad Personalization** is GRANTED. If userConsent is missing, empty, false, or any other value then Google will drop (ignore) the conversion for EU-region users.
Example postback URL with additional parameters:
`https://skrotrack.com/postback?clickId=ancdh2udspoc73cjodf0&payout=10&transactionId=order12345&userConsent=true`
## Verify the setup [#verify-the-setup]
Open the generated campaign URL and check that the visit appears in Skro. Confirm that traffic source macros resolve to actual values. If you send conversions back to the source, verify a test conversion in both systems.
If data is missing, check the selected workspace, integration, campaign, and reporting date range. Compare parameter names and macro values with the examples in this guide before repeating the test.
## Related guides [#related-guides]