# PopAds integration

Source: https://skro.eu/docs/integrations/popads-and-skro-integration

Set up PopAds tracking in Skro, configure traffic source parameters, and connect your advertising campaigns.

Integration enables you to track all your campaigns, zones, ads, etc. Additionally, it provides a comprehensive overview of your cost and conversions for the optimization.

<Steps>

## Step 1. Create a PopAds traffic source and configure the postback URL [#step-1-create-a-popads-traffic-source-and-configure-the-postback-url]

1. Navigate to the **Traffic Sources**.

2. Click the **Create**.

![How to setup PopAds traffic source on Skro?](/images/docs/popads/popads_1.png)

3. Search popads and click the **PopAds** template.

![Choose PopAds on the list](/images/docs/popads/popads_2.png)

4. You need to change **one parameter value** on your postback URL.

![Set PopAds postback URL](/images/docs/popads/popads_3.png)

5. Log in to your **PopAds account**.

6. Go to the **Conversions** and copy the **Postback URL** to your clipboard.

![Copy PopAds Postback URL](/images/docs/popads/popads_4.png)

7. Go back to **Skro** and replace the postback URL with the updated value.

8. Final postback URL must look similar to this:

<Callout type="warn">

`http://serve.popads.net/cpixel.php?s2s=1&aid=acbf3e41da32b9457c&id={externalId}&value={payout}`

</Callout>

**`aid=acbf3e41da32b9457c`** - This is PopAds Account ID.

**`id={externalId}`** - This maps PopAds **id** parameter to the Skro **`{externalId}`** macro.

**`value={payout}`** - This is revenue macro.

9. All tracking parameters are already prefilled for you.

![Copy PopAds Postback URL](/images/docs/popads/popads_5.png)

10. Click the **Save & Close**.

Integration setup is complete, and you are now ready to create your first campaign.

## Step 2. Create a campaign on Skro [#step-2-create-a-campaign-on-skro]

1. Go to **Ads Manager** and click the **Create**.

2. Select your **Traffic source** and click **Next**.

![Create a campaign 1](/images/docs/popads/popads_6.png)

3. Select your campaign **Workspace**.

4. Enter a descriptive campaign name.

![Create a campaign 2](/images/docs/popads/popads_7.png)

5. Select or create your **landings** and **offers**.

6. Click the **Save**.

![Create a campaign 3](/images/docs/popads/popads_8.png)

7. Copy the **Campaign Tracking URL** to clipboard.

![Create a campaign 4](/images/docs/popads/popads_9.png)

## Step 3. Create a campaign on PopAds [#step-3-create-a-campaign-on-popads]

1. Log in to your **PopAds account**.

2. Click the **New Campaign**.

![Create a PopAds campaign step 1](/images/docs/popads/popads_10.png)

3. Enter a descriptive campaign name.

4. Paste the **Skro campaign tracking link** into the **URL** field with tracking parameters.

![Create a PopAds campaign step 2](/images/docs/popads/popads_11.png)

5. Fill all other fields where needed and click the **Create Campaign**.

</Steps>

## Verify the setup [#verify-the-setup]

Open the generated campaign URL and check that the visit appears in Skro. Confirm that traffic source macros resolve to actual values. If you send conversions back to the source, verify a test conversion in both systems.

<Callout title="Troubleshooting">

If data is missing, check the selected workspace, integration, campaign, and reporting date range. Compare parameter names and macro values with the examples in this guide before repeating the test.

</Callout>

## Related guides [#related-guides]

<Cards>

<Card title="Postback URL parameters" href="/docs/postback/parameters-in-postback-urls" />

<Card title="Custom conversions" href="/docs/postback/custom-conversions" />

</Cards>