# RichAds integration

Source: https://skro.eu/docs/integrations/richads-and-skro-integration

Set up RichAds tracking in Skro, configure traffic source parameters, and connect your advertising campaigns.

<Steps>

## Step 1. Create a RichAds traffic source and configure the postback URL [#step-1-create-a-richads-traffic-source-and-configure-the-postback-url]

1. Navigate to **Traffic Sources**.

2. Click the **Create**.

![How to set up RichAds traffic source on Skro?](/images/docs/richads/richads_1.png)

3. Search for **richads** and click the **RichAds Pops** or **RichAds Push** logo. It depends on what type of ads are you going to run.

![Choose RichAds on the list](/images/docs/richads/richads_2.png)

4. Choose your **Workspace** and **Traffic Source Postback URL** is already prefilled for you. But you can double check if the postback URL domain looks same.

![Set RichAds postback URL](/images/docs/richads/richads_3.png)

5. Log in to your **RichAds account**.

6. Go to **Tracking** → **Setup Tracker** → **Main Conversions** → **Other Trackers**.

7. Copy the **Postback URL** to your clipboard

![Copy RichAds Postback URL](/images/docs/richads/richads_4.png)

8. Go back to **Skro** and replace the postback URL with the updated values.

9. Final postback URL look similar to this:

<Callout type="warn">

`https://us.ahows.co/log?action=conversion1&key={externalId}&price={payout}`

</Callout>

**`key={externalId}`** - This macro replace RichAds click ID.

**`price={payout}`** - This macro replace conversion payout.

10. All tracking parameters are already prefilled for you.

![Copy RichAds Postback URL](/images/docs/richads/richads_6.png)

11. Click the **Save & Close**.

Integration setup is complete, and you are now ready to create your first campaign.

## Step 2. Create a campaign in Skro [#step-2-create-a-campaign-in-skro]

1. Go to **Ads Manager** and click the **Create**.

2. Select your **Traffic source** and click **Next**.

![Create a campaign 1](/images/docs/richads/richads_6.png)

3. Select your campaign **Workspace**.

4. Enter a descriptive campaign name.

![Create a campaign 2](/images/docs/richads/richads_7.png)

5. Select or create all your **landings** and **offers**.

6. Click the **Save**.

![Create a campaign 3](/images/docs/richads/richads_8.png)

7. Copy the **Campaign Tracking URL** to clipboard.

![Create a campaign 4](/images/docs/richads/richads_9.png)

## Step 3. Create a campaign in RichAds [#step-3-create-a-campaign-in-richads]

This guide explains how to set up a high-performance campaign in RichAds using your Skro tracking link.

### Step 1: Initialize Campaign & Format [#step-1-initialize-campaign--format]

1. Log in to your **RichAds** dashboard.

2. Go to the **Campaigns** section and click the **Create Campaign**.

![Step 1. Create a campaign on RichAds.](/images/docs/richads/richads_10.png)

3. Select your Ad Format: Choose from Telegram, Push, Display, Pops, In-Page, Direct Click or Native.

![Step 2. Create a campaign on RichAds.](/images/docs/richads/richads_11.png)

<Callout type="warn">

Tip: Push is generally best for beginners due to high engagement and lower costs.

</Callout>

### Step 2: Set Destination & Creative [#step-2-set-destination--creative]

1. Name your campaign: Use a clear naming convention (e.g., SKRO_DE_Nutra_Push_01).

2. Target URL: Paste the **Campaign Tracking URL** you generated in Skro.

3. Creatives: Upload your images and write your headlines/descriptions. RichAds allows you to add up to 10 creatives per campaign to split-test performance.

### Step 3: Target & Bid [#step-3-target--bid]

1. Tracking: Ensure "Conversion Tracking" is active. If you set up the Postback in Skro earlier, RichAds will automatically track your ROI.

2. CPC/CPM Bid: Set your bid based on the Insights tool on the right-hand sidebar, which shows the current winning bids for your chosen GEO.

3. Targeting: Select your Country, Device (Mobile/Desktop), and OS.

### Step 4: Budget & Schedule [#step-4-budget--schedule]

1. Budget: Set a Daily Budget (minimum $25 recommended for testing) and a Total Budget.

2. Budget Mode: Choose ASAP for fast data collection or Even to spread traffic throughout the day.

3. Subscriber List: For Push campaigns, start with "Premium" sources to ensure the highest quality traffic.

Review your settings and click **Create**.

</Steps>

## Verify the setup [#verify-the-setup]

Open the generated campaign URL and check that the visit appears in Skro. Confirm that traffic source macros resolve to actual values. If you send conversions back to the source, verify a test conversion in both systems.

<Callout title="Troubleshooting">

If data is missing, check the selected workspace, integration, campaign, and reporting date range. Compare parameter names and macro values with the examples in this guide before repeating the test.

</Callout>

## Related guides [#related-guides]

<Cards>

<Card title="Postback URL parameters" href="/docs/postback/parameters-in-postback-urls" />

<Card title="Custom conversions" href="/docs/postback/custom-conversions" />

</Cards>