# ROIads integration

Source: https://skro.eu/docs/integrations/roiads-and-skro-integration

Set up ROIads tracking in Skro, configure traffic source parameters, and connect your advertising campaigns.

Welcome to the ROIads user guide. [ROIads](https://roiads.co/?utm_source=skro.eu) is a premium multiformat advertising network founded in 2023, specializing in high-converting push notifications, pop ads, in-page push, and direct click traffic. By combining global traffic reach with advanced AI bidding technology and automated CPA strategies, the platform helps advertisers scale their campaigns and maximize ROI with minimal manual optimization.

<Steps>

## Step 1. Create a ROIads traffic source and configure the postback URL [#step-1-create-a-roiads-traffic-source-and-configure-the-postback-url]

1. Navigate to **Traffic Sources**.

2. Click the **Create**.

![How to set up ROIads traffic source on Skro?](/images/docs/roiads/roiads_1.png)

3. Search for **ROIads** and click the **ROIads** template.

![Choose ROIads on the list](/images/docs/roiads/roiads_2.png)

4. Postback URL is prefilled for you. You can double-check it if needed.

![Set ROIads postback URL](/images/docs/roiads/roiads_3.png)

5. Log in to your **ROIads account**.

6. Go to **Tracking** section.

7. Copy the **Postback URL** to clipboard.

![Set ROIads Postback click ID macro](/images/docs/roiads/roiads_4.png)

8. Go back to **Skro** and replace the postback URL with the updated values.

9. Make sure that you replace **Click ID** macro **`{click_id}`** with this → **`{externalId}`**

10. Final postback URL must look similar to this:

<Callout type="warn">

`https://us.roiapp.net/roiconv?action=conversion&id={externalid}`

</Callout>

11. All tracking parameters are already prefilled for you.

![Copy ROIads Postback URL](/images/docs/roiads/roiads_6.png)

12. You can double check their macros if you go back to **ROIads** → **Tracking** and scroll down to **ROIads Macros** section.

![Copy ROIads Postback URL](/images/docs/roiads/roiads_5.png)

13. Click the **Save & Close**.

Integration setup is complete, and you are now ready to create your first campaign.

## Step 2. Create a campaign on Skro [#step-2-create-a-campaign-on-skro]

1. Go to **Ads Manager** and click the **Create**.

2. Select your **Traffic source** and click **Next**.

![Create a campaign 1](/images/docs/roiads/roiads_7.png)

3. Select your campaign **Workspace**.

4. Enter a descriptive campaign name.

![Create a campaign 2](/images/docs/roiads/roiads_8.png)

5. Select or create all your **landings** and **offers**.

6. Click the **Save**.

![Create a campaign 3](/images/docs/roiads/roiads_9.png)

7. Copy the **Campaign Tracking URL** to clipboard.

![Create a campaign 4](/images/docs/roiads/roiads_10.png)

## Step 3. Create a campaign on ROIads [#step-3-create-a-campaign-on-roiads]

1. Log in to your **ROIads account**.

2. Go to the **Campaigns** section and choose your **Ad Format** (PUSH) or (POP). In our example we use PUSH ad format.

![Step 1. Create a campaign on ROIads.](/images/docs/roiads/roiads_11.png)

3. Add your **Campaign Name**.

4. Paste the **Skro Campaign Tracking link** into the **Destination URL** field, including all tracking parameters.

![Step 2. Create a campaign on ROIads.](/images/docs/roiads/roiads_12.png)

5. Create your **Creatives** and fill all other fields where needed.

6. Set your campaign **Budget**.

![Step 3. Create a campaign on ROIads.](/images/docs/roiads/roiads_13.png)

7. When you are done, click the **Create a Campaign**.

</Steps>

## Verify the setup [#verify-the-setup]

Open the generated campaign URL and check that the visit appears in Skro. Confirm that traffic source macros resolve to actual values. If you send conversions back to the source, verify a test conversion in both systems.

<Callout title="Troubleshooting">

If data is missing, check the selected workspace, integration, campaign, and reporting date range. Compare parameter names and macro values with the examples in this guide before repeating the test.

</Callout>

## Related guides [#related-guides]

<Cards>

<Card title="Postback URL parameters" href="/docs/postback/parameters-in-postback-urls" />

<Card title="Custom conversions" href="/docs/postback/custom-conversions" />

</Cards>