# RollerAds integration

Source: https://skro.eu/docs/integrations/rollerads-and-skro-integration

Set up RollerAds tracking in Skro, configure traffic source parameters, and connect your advertising campaigns.

Integration enables you to track all your campaigns, zones, ads, etc. Additionally, it provides a comprehensive overview of your cost and conversions for the optimization.

<Steps>

## Step 1. Create a RollerAds traffic source and configure the postback URL [#step-1-create-a-rollerads-traffic-source-and-configure-the-postback-url]

1. Navigate to **Traffic Sources**.

2. Click the **Create**.

![How to set up RollerAds traffic source on Skro?](/images/docs/rollerads/rollerads_1.png)

3. Search for **RollerAds** and click the **RollerAds** template.

![Choose RollerAds on the list](/images/docs/rollerads/rollerads_2.png)

4. You need to modify **Traffic Source Postback URL**.

![Set RollerAds postback URL](/images/docs/rollerads/rollerads_3.png)

5. Log in to your **RollerAds account**.

6. Go to **Tracking** and copy the **Postback URL** to your clipboard.

![Copy RollerAds Postback URL](/images/docs/rollerads/rollerads_4.png)

7. Go back to **Skro** and replace the postback URL with the updated values.

8. Replace the **Click ID** macro to this → **`?click_id={externalId}`**

8. Final postback URL must look similar to this:

<Callout type="warn">

`https://trk.roller.ad/conversion/aid/123456/12345678910?click_id={externalId}`

</Callout>

**`?click_id={externalId}`** - This maps RollerAds’s **click_id** parameter to the Skro **`{externalId}`** macro.

9. All tracking parameters are already prefilled for you.

![Copy RollerAds Postback URL](/images/docs/rollerads/rollerads_5.png)

10. Click the **Save & Close**.

Integration setup is complete, and you are now ready to create your first campaign.

## Step 2. Create a campaign on Skro [#step-2-create-a-campaign-on-skro]

1. Go to **Ads Manager** and click the **Create**.

2. Select your **Traffic source** and click **Next**.

![Create a campaign 1](/images/docs/rollerads/rollerads_6.png)

3. Select your campaign **Workspace**.

4. Enter a descriptive campaign name.

![Create a campaign 2](/images/docs/rollerads/rollerads_7.png)

5. Select or create all your **landings** and **offers**.

6. Click the **Save**.

![Create a campaign 3](/images/docs/rollerads/rollerads_8.png)

7. Copy the **Campaign Tracking URL** to clipboard.

![Create a campaign 4](/images/docs/rollerads/rollerads_9.png)

## Step 3. Create a campaign on RollerAds [#step-3-create-a-campaign-on-rollerads]

1. Log in to your **RollerAds account**.

2. Go to the **Campaigns** section.

3. Click the **+ New Campaign**.

![Step 1. Create a campaign on RollerAds.](/images/docs/rollerads/rollerads_10.png)

4. Select your ad **Format** and **Bid model**.

![Step 2. Create a campaign on RollerAds.](/images/docs/rollerads/rollerads_11.png)

5. Enter a descriptive campaign name.

6. Paste the **Skro campaign tracking link** into the **Target URL** field, including all tracking parameters.

![Step 3. Create a campaign on RollerAds.](/images/docs/rollerads/rollerads_12.png)

7. Create your **Creatives** and fill all other fields where needed.

8. When you are done, click the **Start Campaign**.

![Step 4. Create a campaign on RollerAds.](/images/docs/rollerads/rollerads_13.png)

</Steps>

## Verify the setup [#verify-the-setup]

Open the generated campaign URL and check that the visit appears in Skro. Confirm that traffic source macros resolve to actual values. If you send conversions back to the source, verify a test conversion in both systems.

<Callout title="Troubleshooting">

If data is missing, check the selected workspace, integration, campaign, and reporting date range. Compare parameter names and macro values with the examples in this guide before repeating the test.

</Callout>

## Related guides [#related-guides]

<Cards>

<Card title="Postback URL parameters" href="/docs/postback/parameters-in-postback-urls" />

<Card title="Custom conversions" href="/docs/postback/custom-conversions" />

</Cards>