Reporting & dashboards

Find the signal
inside your campaign data.

Start with a performance overview, then explore the campaigns, offers, sources, and audience dimensions behind the result. Keep cost, conversion revenue, profit, and ROI in the same reporting workspace.

Start with the Free plan. No credit card required.

Skro performance dashboard populated with example campaign data.
  • Up to 3 grouping levels
  • Custom columns & filters
  • CSV & reporting API

Connect with the tools in your workflow

The clearer way to work

The total tells you what happened. Detail tells you where.

Two campaigns can reach the same revenue with very different costs. A single source can perform differently by country, device, or placement. Skro lets you inspect those differences before making the next decision.

Start with the overview

See key totals, daily performance, geographic traffic, and top campaigns and offers on the dashboard. Choose metrics that fit the question you are asking.

Explore the useful dimensions

Group reports by campaign, offer, landing, country, device, browser, time, source parameters, and supported postback fields. Use multiple levels to narrow the view.

Make the report your own

Choose and arrange columns, apply filters, use custom formulas where your plan supports them, and export the view or access reports through the API.

Inside Skro

A dashboard that leads somewhere useful.

Compare revenue and profit over time, explore the traffic map, and review campaign and offer rankings. Move into detailed reports when a trend needs an explanation.

  • Daily charts with selectable metrics and chart types
  • Country totals and rankings alongside campaign performance
  • Reporting history and custom columns according to your plan
Skro performance dashboard populated with example campaign data.
From setup to results

Move from a broad question to a useful answer.

See the setup guide
  1. 01

    Set the context

    Choose workspaces, dates, timezone, currency, and traffic-source filters.

  2. 02

    Break the result down

    Select grouping levels and columns to compare the campaigns or dimensions you need.

  3. 03

    Share or act

    Export a CSV, use reporting API access, or move to supported campaign controls with the same performance context.

Practical next steps

Built to be set up.
Guides to get you there.

Follow the workflow for your platform, then test the full path before relying on campaign results.

Set up custom conversions

Define funnel events and control reporting and source mappings.

Explore all integrations

Find your traffic source, network, store, or call platform.

Understand postback parameters

Pass click IDs, payouts, transaction IDs, and event names.

Good questions

A little more clarity.

Need help with your setup?
Talk to Skro support

Which metrics can I report on?

Skro includes visits, clicks, conversion counts, revenue, cost, profit, ROI, ROAS, and other performance metrics. Custom conversion events add their own event counts and revenue.

Can I see data by country or device?

Yes. The reporting API and UI support geographic, device, browser, source, campaign, and custom-parameter dimensions. Available metrics vary for some grouping types.

Can I export reports?

Yes. Skro supports CSV exports and reporting API access. Set the same date range, filters, and currency when comparing exported results.

How much reporting history is included?

History varies by plan, from 3 months on Free to 24 months on Enterprise. The pricing page lists the event allowance and history for each plan.

Your next move

Make your reporting useful to the next decision.

Bring the campaign overview and the supporting detail into one workspace.

Create a free accountFind your plan